PIM blog: Product Information Management news and views

the PIM blog

News and views from inriver on the industry trends that matter to you, your business, and your PIM software.

Trust is earned: The CMO’s guide to fixing product data chaos

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Look at why lacking the right infrastructure for managing and maintaining product data can cause product data chaos and some serious problems for your marketing team.

Why rich content is the new competitive advantage in e-commerce

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Rich content is undoubtedly a powerful tool for product marketing, but it’s best leveraged through a PIM solution like inriver PIM.

B2B product data mastery: 9 winning strategies for 2025

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2025 is the year you turn your data into competitive advantage. Here are 9 ways it can help you turn your data into a real asset.

PIM is the secret to managing your product sustainability data

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Having your data in order makes it much easier to back up any sustainability claims about your product and PIM can help you. Here’s how.

Prove it! How to keep your product information compliant in an era of rising regulation

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PIM software is one of the most powerful tools e-commerce businesses can use to streamline compliance tasks.

Why bad product data is sabotaging your brand — and how to fix it

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Look at the negative impact of harboring bad product data, what causes this to happen in the first place, and what your brand can do to restore data quality.

4 ways AI is transforming PIM as we know it

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Read on to discover how AI is transforming these aspects of PIM — and the positive impact they can have on your business.

Collaboration central: Unify marketing, product management, sales, and IT teams

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Enable seamless data flows between teams so that your organization benefits from faster, smarter decision making.

The top 5 PIM trends reshaping e-commerce in 2025

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Take a deep dive into the 2025 Gartner Market Guide for PIM Solutions and identify the top PIM trends

3 Main Takeaways from inriver’s CEO on navigating the Future of Trusted Commerce Experiences

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We sat down with Rohit Goyal, CEO of inriver, to discuss these trends and how inriver is positioned to lead the way.

9 simple ways to maximize conversions in e-commerce

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Get more bang for your e-commerce buck with this guide on how to maximize conversions for your digital sales channels.

Why build an online community? Connect, communicate, and convert in 2025

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Fostering an online community for your brand is a great way to connect to customers, build brand loyalty, and spread news about your products.