15 November 2012

E-commerce in focus at Distanshandelsdagen


Excellent e-commerce has many aspects. Back-end, front-end, logistics, branding, photo, marketing, sales and support - just to mention a few areas covered here at Distanshandelsdagen today.

A summary of Rikards ideal e-commerce setup

Rikard Ljungman from EPiServer took the opportunity to make his personal wishlist for the ideal e-commerce solution. These are some of the main components in his dream setup:

  1. Use one source for product information. (Of course he meant use inRiver PIM for product information.)
  2. Use A/B testing. Obamas election campaign was used as an example that it really works.
  3. Get mobile - learn about responsive design and make sure your customers can buy from their smartphones or tablets.
  4. Make sure you can help/assist the customer in the buying process, just like in any store IRL. Chat, phone or other smart ways.
  5. Measure - take action and measure again. Things change, behaviours change. Fast.
  6. Personalize - take advantage of the advanced technologies available to track online behaviour.
  7. Socialize - a recommendation from a friend is many times stronger than any message from the selling company.
  8. Re-attract. Maybe the customer wasn´t ready to buy today. But chances are high she will be tomorrow.
  9. Put one person in charge of your e-commerce solution. One person that can make the necessary descisions regarding the above 8 points.
 That´s what I heard you say, Rikard. And yes, I agree. A few links on these themes:

One source, yes of course: www.inriver.com

Martin Stenke
Business Development Director, inRiver