Excellent e-commerce has many aspects. Back-end, front-end, logistics, branding,
photo, marketing, sales and support - just to mention a few areas covered
here at Distanshandelsdagen today.
A summary of Rikards ideal e-commerce setup
Rikard
Ljungman from EPiServer took the opportunity to make his personal wishlist for
the ideal e-commerce solution. These are some of the main components in his dream setup:
- Use one source for product information. (Of course he meant use inRiver PIM for product information.)
- Use A/B testing. Obamas election campaign was used as an example that it really works.
- Get mobile - learn about responsive design and make sure your customers can buy from their smartphones or tablets.
- Make sure you can help/assist the customer in the buying process, just like in any store IRL. Chat, phone or other smart ways.
- Measure - take action and measure again. Things change, behaviours change. Fast.
- Personalize - take advantage of the advanced technologies available to track online behaviour.
- Socialize - a recommendation from a friend is many times stronger than any message from the selling company.
- Re-attract. Maybe the customer wasn´t ready to buy today. But chances are high she will be tomorrow.
- Put one person in charge of your e-commerce solution. One person that can make the necessary descisions regarding the above 8 points.
That´s what I heard you say, Rikard. And yes, I agree. A few links on these themes:
One source, yes of course: www.inriver.com
Obama & A/B: http://www.wired.com/business/2012/04/ff_abtesting/
Mobile thoughts: http://www.episerver.com/Products/EPiServer-MobilePack/
Mobile thoughts: http://www.episerver.com/Products/EPiServer-MobilePack/
No pressure, but you have to measure: www.google.com/analytics
Personal: http://www.practicalecommerce.com/articles/3370-3-Ecommerce-Personalization-Strategies
Be nice. Get social: http://www.episerver.com/Products/EPiServer-Social-Reach/
You can checkout anytime you like, but... http://www.veinteractive.com/solutions/vecontact
Personal: http://www.practicalecommerce.com/articles/3370-3-Ecommerce-Personalization-Strategies
Be nice. Get social: http://www.episerver.com/Products/EPiServer-Social-Reach/
You can checkout anytime you like, but... http://www.veinteractive.com/solutions/vecontact
Martin
Stenke
Business Development Director, inRiver
Business Development Director, inRiver
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