03 July 2013

Transactional VS Marketing information

A rule for any PIM system that wants to become a reliable single source of product information and able to generate attractive offerings around the products in all channels, is to first secure that it is loaded with high-quality data. The product data that should be merged into the PIM system often has its origin in disparate sources such as customer requests, supplier updates, ERP systems etc., so the process of securing the quality of data is of great importance for how Your PIM will perform. Capabilities like working with valid and structured product data, enabling standardization, classification, translation and de-duplication are at the root of information logistics and Product Information, so these are all important features for inRiver.

With these features and processes in place, inRiver enables you to focus on the marketing perspective of your Product information and releases your Marketing Model used to sell and market your products, from your backend information model used to govern your internal process (e.g ERP). The backend model is often very hard to change or transform over time to the markets demand for information about your products. This information model is by definition very static since it involves complicated cross-over process within a company, changing this often leads to time consuming activities and integrations.

With the inRiver platform you work exclusively with the Marketing Model, which per definition must be dynamic and easy to change since the market demands on product information is ever changing in contrast to a backend transaction model in an ERP system.

Customers that we have talked to are experiencing that they are quicker to launch new and innovative marketing channels and are also more effective in bringing consumers into their converting platforms resulting in accelerated speed-to-market and time-to-shelf for product information, resulting in increased market share and higher margins.

Make it a priority to have your marketing information in an agile & dynamic model in order to use it as a strategic asset when realizing your Cross Channel Strategy.

-- Jimmy Ekbäck, CTO --

01 July 2013

Henrik Béen has been appointed Chief Product Officer (CPO), at inRiver

Henrik Béen has been appointed Chief Product Officer (CPO), at inRiver.

Henrik is a business software product specialist, bringing more than 16 years of experience from the industry. Most of this time was spent with QlikTech, where he contributed to the phenomenal growth that took QlikTech from a local, Sweden-based startup to the internationally acknowledged, publicly traded (NASDAQ) software company it is today. At QlikTech, Henrik held leading roles in product marketing and product management.

”We are very glad to have Henrik on board. We see him as a key contributor to our company as we enter the next phase of our global expansion. He will help us strengthen our product offering with the goal of reaching a global market leadership” says Niclas Mollin, CEO at inRiver.

In his role as CPO, he will be part of the management team at the headquarters in Malmö. In close cooperation with inRiver’s CTO Jimmy Ekbäck and the R&D team, he will mainly focus on defining and communicating the future versions of the inRiver product. He will also assume leadership of the company’s product marketing efforts.

”I am very excited about joining the inRiver team. I am impressed by the product and the dedication the team has for helping customers with consolidation and distribution of enriched, high quality product information through their sales channels.” says Henrik.

Henrik holds a Master’s degree in political science and computer science from Lund University, Sweden.