There are three basic rules when working with information logistics and moving product information across channels in an efficient way.
- Keep information as clean as possible – for easy channel integration
- Information needs context to be understandable – Create an attractive product offering for a specific channel
- Context disrupts flexibility of information – To much channel-specific information will make it harder to share cross-channel
This is also the reason why inRiver has certified partners, trained to build great marketing models.
-- Jimmy Ekbäck, CTO --