In today’s
information intensive world, there are a lot of different acronyms that claims
to solve the Content Marketing Challenge MRM, DAM, PIM, WCMS PLM etc. And all
of these have a different definition on the challenge.

If you look
at your product offering, this is one domain that benefits from being fast and
agile because if you want to promote this in all your channels (eCommerce
stores, mCommerce, catalogues) this needs to be fast and easy to consume. Both
for your attracting channels (Catalogues, email, searches and ad’s) driving
attention and to get customers to where they can convert on your product
offering in your converting channels (Store, mCommerce, eCommerce etc.)
inRiver
helps you to build your product offering using the multi-facetted iMM (inRiver
Marketing Model) to create a tailored offering for each channel and maximizing
the effect of that channel. The inRiver Marketing Model also boosts the effect
of other marketing technologies by securing that every product that is online
has the correct story to tell the consumers and is segmented with the right
facets to make sure it shows up in the right contexts. inRiver acts like a DM
Hub (DM – Digital Marketing Hub)
for your products to be featured in all your attracting and converting channels
with a story to tell.
-- Jimmy Ekbäck, CTO --
-- Jimmy Ekbäck, CTO --