02 July 2014

inRiver & Channels - The story of having the right content in the right context


When building an efficient marketing engine within an organization, it is important to have the right toolbox for the marketers. The feedback our customers have given us is that what is needed is one place for the creation of the product stories, not just to store the content. They have to be creative and to be able to move from insight to action. Equally important is the context of the product story, the publishing platform, eCommerce, email marketing, WCMS, etc. that lays out the context to create the right ambience for the product stories.

So, with a digital marketing hub for the creation of the product stories and a publishing platform for the creation of the right context for the product stories; this combination will convert your products faster in all channels.




With inRiver's Channel Manager we want to enable the marketers to merchandise the assortments for the right channels not just pushing the whole product catalogue all the time. For the marketer to be efficient and able to do this they need to work a graphical user interface with an overview of the product stories and where they easily can create new assortments and channels. In a worst case scenario where the whole product catalogue is published in a non-segmented fashion the publishing platform must handle all the segmentation and faceting in its UI or even worse sometimes create code for assortment specific campaign sites, brand sites or for B2B customer portals with customer unique products. inRiver can work with several Channels with unique product assortments but still pushing to the same publishing platform, making it a lot easier and more efficient to overview and manage the Product assortments in the inRiver graphical Channel Manager. The different channels with the different assortment can then be given their unique context/layout in the publishing platform thus creating the ultimate Customer Experience.


Make it a priority that your marketers have the right tools for creating Context and Customer unique assortments and use them in different contexts.

-- Jimmy Ekbäck, CTO --

5 comments:

  1. Check out this hints for some ideas on how to write great essay. I think that it could be a good place to start

    ReplyDelete
  2. Are you having issues when it comes to getting programming assignments drafted? IdealAssignmentHelp is here to cover all your programming assignments without any kind of glitches at all. Yes, you can get connected to their Economics Assignment Help team and make it easy for yourself to submit the respective paper within the given deadline and that too matching with the university stated instructions.

    ReplyDelete
  3. The reaction paper definition is a very special type of paper. Yous must not only give an objective assesment of that the author has written, you should follow the structure and everuything else.

    ReplyDelete
  4. Take Online Assignment Help and connect with online tutors to lighten your academic stress effectively. To access these services, you need to log in or fill the order now form. Share your project details correctly, so that you will get the right content according to your requirements. You don’t need to pay a hefty amount for hiring an academic writer for your academic papers. Connect with a reliable service provider and get the awesome online academic writing services at the best market price.

    ReplyDelete
  5. Such a valuable post. I like it very much and I like your choice words also. Please post some more topics related to online help because I also work in the online professional support industry which provides support of Outlook. I am waiting for your next valuable post
    How do I contact outlook by phone?
    How do I contact Outlook support?
    Is there a phone number for Outlook support?
    Outlook Support Phone number
    Microsoft Outlook Support

    ReplyDelete