14 March 2017

Recap of Episerver Ascend 2017


inRiver was delighted to be a part of Episerver Ascend 2017 last month. Below are a few of the key highlights.

Episerver and inRiver Emphasize Partnership 

At the Partner Day event on Sunday, February 26, Ed Kennedy, Senior Director of Commerce briefly highlighted how inRiver PIM complements an Episerver Commerce deployment.  Our partnership with Episerver was further validated in the Episerver roadmap presentation by James Norwood, Episerver’s EVP Strategy and CMO. inRiver continues to provide added functionality and added value to Episerver’s overall eCommerce platform offering.

inRiver’s Breakout Session 

Johan Boström provided an excellent summary of PIM in the session, Commerce: It Takes a Village. How Technology and Marketing Need to Work Together for Great Customer Experience. Claire Sharp Sundt, Project Manager, Digital Media of Varner Group, gave an overview of her business environment and struggles with product information before the company’s implementation of Episerver Commerce and inRiver PIM. Varner Group is a 1500-store fashion retailer in the Nordic region that embarked on ecommerce in earnest in 2013, having installed inRiver PIM in 2012. Ms. Sundt indicated that once inRiver PIM was implemented, the team was acclimated to the PIM enrichment process within two weeks.

To a full room of attendees, Ms. Sundt clearly outlined the business challenges of selling both online and in brick and mortar shops across the Nordics. She discussed Varner’s journey from content spaghetti to organized and enriched product information.

Ms. Sundt’s experience seemed to hit home for the audience. Several retail and distribution customers stayed after to discuss their similar pain points—living in a morass of spreadsheets and having disparate product information in silos across the company. One such company had nearly 50 ERP systems to manage all the company’s product data for different divisions and acquisitions. Many of these attendees acknowledged a heightened awareness within their organizations about the need for PIM.

Reinforcing the inRiver PRIME Partner Community

We were delighted to be able to spend time with a number of our inRIver PRIME Partner Community members: AwareWeb, Luminos Labs, Rightpoint, Valtech, Adage Technologies, Serverside, Making Waves, Niteco, and Siteworx. This is a testament to our community being a great network, not only for delivery partners, but also for Episerver eCommerce customers.

Thank you to Episerver for a great event and for being such a strong partner of the inRiver PRIME Partner Community.


Kathryn Zwack, Senior Content Marketing Manager, inRiver Inc