13 July 2017

5 Absolute musts for taking your products to market successfully: 1. Speed-to-market


Must nr 1: Speed-to-Market


Today, customers have access to all your competitor’s stories at a click of a button and tap of a screen. Even when they’re standing in front of the shelf in store, they can be comparing prices and features on mobile. This means bringing products to market as fast as possible – and catching them in that purchasing micro-moment – is your competitive advantage.

Using the right Product Information Management (PIM) tool increases speed to market from days or weeks to just a few hours, making products purchasable much faster. And the more opportunity of choice with relevant products you can offer customers a when they’re searching, the more revenue you generate and the more loyalty you build.


Jimmy Ekbäck, Executive Vice President Product & Services, inRiver

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